The Phoenix of Finance: Why the Crypto Industry is Far From Dead

Travis Sellers
16 min readMay 7, 2023
Photo by Pierre Borthiry - Peiobty on Unsplash

Picture this: the rollercoaster ride at your favorite amusement park. It soars, it dips, and occasionally, it gives you that heart-stopping moment when you question every decision you’ve ever made. Now, replace that rollercoaster with Bitcoin’s price chart, and you’ve got an accurate representation of the thrilling — and often nauseating — world of cryptocurrencies. It’s enough to make anyone ask: “Is this crypto-thing finally over?”

But ladies and gentlemen, let’s not be hasty. As your financial soothsayer and guide through the wild west of digital currencies, I’m here to tell you that the crypto industry is far from its expiration date. Many have wondered if the crypto industry has finally had a knife firmly thrusted through its chest only to now have its best days exist in the past. I am here to say that it it is merely taking a breather, dusting off the debris from the latest market turbulence, and preparing for the next act. To understand the future of cryptocurrency however, we must first understand its past, where it stands in the present, and the innovation it has sparked within the tech industry. Only then can we attempt to predict its future.

A Historical Odyssey: The Thrills and Spills of Cryptocurrencies

Cryptocurrencies are the mavericks, the renegades, the James Deans of the financial world. They don’t play by the rules, they need speed, and they certainly know how to keep things interesting. Let’s take Bitcoin, the godfather of crypto. It started out in 2009 as the brainchild of the enigmatic and elusive Satoshi Nakamoto, who could well be the Banksy of the tech world. It was the financial equivalent of a garage band playing to an audience of three. Fast forward to 2017, and Bitcoin was the rockstar, headlining the biggest arenas with a peak price of almost $20,000. You could practically hear the screams of the frenzied fans. But what goes up must come down, and Bitcoin crashed faster than a lead zeppelin, leaving a trail of despair and emptied savings accounts in its wake. There were tears, recriminations, and traders who swore off crypto forever, only to sneak back a few months later, drawn by the irresistible allure of the blockchain. Yet, despite being as stable as a three-legged chair, cryptocurrencies have consistently shown a remarkable ability to bounce back. They’re the John McClanes of finance — they can take a beating and still come back for more. As recent as early 2023, the crypto market cap was over $2 trillion despite tumultuous times, up from only $1.5 billion only a decade ago, and it doesn’t take a mathematical genius like Pythagoras or Fibonnaci to figure out how massive the gain has been. That’s more than the GDP of Italy, and it’s a lot easier to get a Bitcoin wallet than to navigate the streets of Rome during rush hour.

Photo by Hugo Lin/Investopedia — Bitcoin Price Chart (2010–2022)

Indeed, cryptocurrencies are resilient, occupying a prominent place in the financial markets with a self-assured air that whispers, “I belong here.” They’re like the poised felines of the financial world, gently nudging the traditional vase of fiat currencies, glancing at you with a knowing gaze that challenges you to question their position. After all, can you genuinely dispute the legitimacy of a $2 trillion cat?

Beyond Bitcoin: A New Technological Renaissance

Bitcoin is the enigmatic prodigy of the crypto world that has undoubtedly etched its name into the annals of history. Its meteoric rise and subsequent rollercoaster ride have captured the imagination and ire of supporters and skeptics alike. Still, as we delve deeper into the vast crypto universe, we discover that this digital landscape is far more diverse and intricate than the story of Bitcoin alone. We are witnessing a technological renaissance, a veritable digital masquerade where finance, art, and technology waltz together in previously unimaginable ways. However, crypto is not just Bitcoin.

Crypto is just one application of what is known as blockchain, which is a much broader and more revolutionary technology. Crypto is digital money that you can send and receive without a middleman like a bank. Blockchain is the system that keeps track of all those transactions in a secure and decentralized way. Think of it as a giant spreadsheet everyone can see and update but no one can erase or tamper with. Crypto relies on blockchain, but blockchain can do so much more than just crypto. Without intermediaries or censorship, it can store and share data, from medical records to supply chain information. Blockchain is like the internet of value, while crypto is like email: one of the internet’s first and most popular uses, but not the only one. So don’t confuse the two, or you’ll miss the bigger picture here.

A major innovation in the world of blockchain technology is that of the realm of decentralized finance, or DeFi for the cool kids, with a silent revolution brewing and gradually chipping away at the traditional financial system’s monolithic presence. Picture DeFi as a modern-day Robin Hood, redistributing power and control held by conventional financial institutions and making wealth-building opportunities more accessible to the masses. By giving the proverbial boot to intermediaries and harnessing the transparency and security of blockchain technology, DeFi is reimagining finance and fostering a more egalitarian system. In simple terms, DeFi is a term used to describe financial services that are built on top of blockchain technology. It aims to recreate and improve traditional financial systems, such as banks and insurance, without needing middlemen. For example, instead of going through a bank to get a loan, DeFi platforms allow users to lend or borrow funds directly from others. The loan terms are managed by smart contracts on the blockchain, which automatically enforce their rules without needing a third party. In essence, DeFi is about democratizing finance, making it more accessible and efficient by leveraging the power of blockchain technology.

One could draw parallels between the advent of DeFi and the emergence of the printing press in the 15th century. Just as the printing press revolutionized access to knowledge and education, DeFi is opening up financial avenues once reserved for the privileged few. As of 2023, DeFi’s influence is undeniable, with over $100 billion in assets locked up in its blockchain protocols. From lending and insurance to asset management, DeFi’s transformative touch is leaving no stone unturned, ushering in a new chapter in the annals of finance that’s as page-turning as a bestselling novel.

As we meander from DeFi’s financial uprising to the fascinating world of non-fungible tokens (NFTs), we find ourselves immersed in a digital reimagining of art and ownership that’s as captivating as a Renaissance masterpiece. NFTs have breathed new life into the creative sphere, allowing artists to tokenize their work, ensuring authenticity and uniqueness. Non-Fungible Tokens, or NFTs, are a type of digital asset created using blockchain technology. They represent ownership or proof of authenticity of unique items or content in the digital world. They are akin to the digital signatures of the art world, allowing artists to leave an indelible mark on their creations. The “non-fungible” part means that each NFT is unique and can’t be replaced with something else, which is different from cryptocurrencies like Bitcoin or Ethereum, where all units are identical and can be exchanged on a like-for-like basis. Using the example of digital art, an artist can create a piece of art, tokenize it into an NFT, and then sell it. Whoever buys the NFT is the official owner of that piece of digital art, and this ownership can be verified on the blockchain. In essence, NFTs give digital assets a verifiable, unique identity that can be bought, sold, or held just like physical assets.

However, the influence of NFTs extends far beyond the realm of art. They have ventured into the domains of real estate, collectibles, and even virtual worlds, causing a seismic shift in our perception of digital assets as dramatic as a tectonic plate’s rumblings. As we stand on the precipice of this new frontier, the NFT market has grown exponentially, reaching a staggering $25 billion in 2022. It’s as if the Renaissance spirit has been reborn in the digital age, melding creativity and commerce in a thriving digital ecosystem that would leave Michelangelo in awe — except instead of the Mona Lisa or The Creation of Adam leading the way, bored ape drawings are leading this renaissance.

The Mona Lisa, as seen from the crowds around it
Photo by The Free Birds — Mona Lisa

Web 3.0: The Inclusion Delusion

In the glittering halls of the cryptocurrency world, Web3, or Web 3.0 as many call it, is the new kid on the block, full of promise and potential. Its proponents herald it as the next evolution of the internet, a decentralized and democratized utopia where users reign supreme and the tech giants of old are toppled from their throne. But for all its hype and buzz, Web3 is also raising eyebrows and generating skepticism among industry insiders and experts. As the dust settles on the Web3 launch party, it’s worth taking a closer look at the technology’s challenges and limitations and asking whether it’s genuinely the game-changer it’s cracked up to be.

First off, you may be asking yourself “What is Web3?” This audacious term represents the vision of many for the next evolution of the internet, promising to redefine our digital existence with the creative flair of a master sculptor tirelessly chiseling away at a block of marble. Web3 is a concept as captivating as it is complex, and it is built upon the robust foundation of blockchain technology. Its mission? To break down the digital walls erected by the tech giants who have dominated the internet landscape for decades. Think of Web3 as a rebel alliance in the digital world, armed with the revolutionary technology of decentralization, aiming to dethrone the tech empire.

Through Web3, users are no longer subjects in a realm ruled by data-hungry tech monarchs. Instead, they become empowered citizens, capable of reclaiming their data and privacy. Imagine, if you will, a world where social media platforms and applications are as decentralized as a potluck dinner party. No central authority could control or censor the flow of information. In this world, you would be the master of your digital destiny. Web3 ushers in a new epoch of digital sovereignty. Or does it? Unlike DeFi and NFTs, no substantial utility has come out of Web3! So is Web3 the answer to our current digital woes or a crypto pipe dream?

Photo by GuerrillaBuzz — Web3 or the Metaverse?

The problem with such a nebulous concept is that it can be easily co-opted, distorted, and exploited by various actors with various agendas. For instance, some proponents of Web 3.0 claim that it will enable a more user-led internet that gives users more control over their data, identity and assets. But in reality, many Web 3.0 applications still rely on centralized intermediaries, such as servers, ISPs, and cloud providers that can monitor, censor, or shut down the network at any time. Moreover, many Web 3.0 applications are dominated by wealthy investors, developers and influencers who have disproportionate power and influence over the network and can manipulate the market, the code, and the users to their advantage.

Another problem with Web 3.0 is that it is not really secure or private. Some advocates of Web 3.0 argue that it will enable a more transparent and trustworthy internet that eliminates the need for intermediaries and authorities. But in reality, many Web 3.0 applications expose users to various risks, such as hacking, fraud, theft, censorship and surveillance, and lack adequate regulation, governance and accountability mechanisms to protect users’ rights and interests. For instance, many Web 3.0 applications store users’ data on public blockchains that can be accessed by anyone with an internet connection, which can compromise users’ privacy and security. Moreover, many Web 3.0 applications are vulnerable to technical glitches, malicious attacks or human errors that can result in irreversible losses or damages for users.

Photo by Stephen Watts/Splunk — Google Search Interest Results

The biggest problem of Web 3.0’s adoption (not including its lack of any substantial product) is that it is not accessible or inclusive. Some supporters of Web 3.0 contend that it will enable a more diverse and equitable internet that creates new opportunities and value for everyone. But in reality, many Web 3.0 applications are too complex, expensive and exclusive for most people to use or benefit from, and create new barriers and inequalities for marginalized groups and communities. For instance, many Web 3.0 applications require users to have high levels of technical knowledge, financial resources, and social capital to participate in the network, which excludes those who lack these prerequisites. Many Web 3.0 applications reinforce existing biases, prejudices, and discrimination in the network, harming those already disadvantaged or oppressed.

Web 3.0 is not a fixed or final destination; it is an ongoing process of experimentation and evolution that may face many uncertainties and difficulties in the future. As such, we should not blindly embrace or reject Web3, but we should look carefully with a good prescription lens and a strong bs indicator on hand.

The Dance with Regulation: A Tango or a Two-step?

The dome of the United States Capitol Building in Washington, DC.
Photo by Ian Hutchinson — United States Capitol

The crypto industry is like a teenager sneaking out of the house to party with friends. It’s fun, exciting, and rebellious. It’s also risky, irresponsible, and illegal. And sooner or later, the parents will find out and ground them for life. Still, like any parent who loves their child, the authorities want to rein in the crypto industry and make it behave. The question is: how?

That’s what’s happening to the crypto industry right now, as regulators around the world are trying to catch up with these digital delinquents and impose some order and discipline. The relationship between the crypto industry and the authorities is complicated, to say the least. Different countries have different attitudes and approaches to regulating these digital disruptors, and the results are inconsistent and unpredictable. Some are strict and punitive, some are lax and permissive, and some are just plain confused. The U.S., for instance, is playing hardball with the crypto industry, providing just enough regulation to keep things interesting, but not enough to give the crypto industry the clarity it craves. The U.S. regulators are like the strict parents who set vague and arbitrary rules, impose harsh punishments, and launch random investigations.

For example, look at what happened to FTX, one of the world’s largest crypto exchanges. FTX collapsed in early November 2022 following a report by CoinDesk highlighting potential leverage and solvency concerns involving FTX-affiliated trading firm Alameda Research. FTX’s collapse shook the volatile crypto market, which lost billions at the time, falling below a $1 trillion valuation. FTX in November 2022 faced a liquidity crisis and searched for bailout funds; rival exchange Binance considered buying portions of the company but quickly backed out. By November 11, 2022, FTX’s CEO stepped down and the company filed for bankruptcy. In the following hours, FTX experienced a possible hack in which hundreds of millions of tokens were stolen. FTX founder and ex-CEO Sam Bankman-Fried was arrested in The Bahamas and extradited to the United States in late December.

Photo by Bloomberg — Sam Bankman-Fried, Ex-CEO of FTX

Another example is Coinbase, one of the most popular and reputable crypto platforms in the U.S. Coinbase has been facing a series of regulatory hurdles and challenges from various agencies, such as the SEC, the CFTC, and the FTC. Coinbase has been accused of misleading customers about its fees, failing to protect users from hackers, violating securities laws with its lending program, and engaging in insider trading with its stock listing. Coinbase has been fighting back against these allegations, claiming that it is being unfairly targeted and that it is trying to comply with unclear and outdated regulations. Meanwhile, Switzerland and Singapore are throwing open their arms, welcoming blockchain businesses with crypto-friendly policies. They’re like the cool parents who let their kids do whatever they want, as long as they don’t get into trouble. They’re offering clear regulations, low taxes, and supportive ecosystems. However, even amidst regulatory challenges, there have been significant legal recognitions for cryptocurrencies. Bitcoin’s acceptance as legal tender by El Salvador in 2021 marked a historic milestone. Such developments could pave the way for broader acceptance and regulatory clarity.

The crypto industry is at a crossroads. It wants to grow up and mature, but it also wants to retain its freedom and independence. It wants to find its place in the world, but it also wants to change the world. And it wants to find its soulmate, but it also wants to play the field. How will the crypto industry navigate this complex dance with regulation? Will it be a tango or a two-step? A romance or a tragedy? A comedy or a drama? Only time will tell on this.

The Crypto Makeover: How The Ugly Duckling Became the Swan

You might want to update your worldview if you’re one of those who still think that cryptocurrencies are nothing but a fad for socially awkward hackers and overzealous tech geeks because the crypto industry has undergone a remarkable transformation from a pariah to a prom queen. Becoming the belle of the financial ball and attracting diverse players from all walks of life, cryptocurrencies have shown that everyone has an appetite for a piece of the action.

Just take a look at the guest list for the crypto party. In addition to the trailblazing electric vehicle company Tesla, who purchased $1.5 billion worth of Bitcoin in 2021 and briefly accepted it as payment for their vehicles, mainstream financial institutions like Visa and Mastercard are integrating cryptocurrencies into their payment networks and offering related services to their clients. Tech giants like Meta are investing in blockchain technology and using it to build their metaverse, and millions of ordinary folks around the world are buying, selling, trading, and holding cryptocurrencies for various reasons.

Photo by Blake Wisz — Paying with card

According to a 2023 report by Crypto.com, the number of crypto users worldwide has reached over 100 million, surpassing the population of countries like Germany and Egypt. These users are not just passive observers but active participants, shaping the future of the crypto industry with their votes, voices, and wallets.

However, this widespread adoption and interest in cryptocurrencies comes with its fair share of skepticism and criticism. Some industry insiders and experts have raised concerns about the sustainability and scalability of blockchain technology, the environmental impact of crypto mining, and the lack of clear regulatory frameworks for the industry. As cryptocurrencies and blockchain technology continue to evolve, it’s important to examine both the opportunities and challenges they present. Only then can we truly understand the potential of this dynamic and rapidly evolving industry.

The Crypto Crystal Ball: What is the future of the Digital Frontier?

So, what does the future hold for the crypto industry? If I had a crystal ball that could tell me that with certainty, I’d be writing this from my private yacht in the Bahamas. But since I don’t, let’s indulge in some educated guesses.

The future of the crypto industry is like a game of 3D chess played in zero gravity while riding a unicycle. It’s complex, unpredictable, and a lot of fun to watch. Many factors could influence the direction and speed of its development, such as technological innovations, regulatory frameworks, social trends, and geopolitical events.

On the technological front, we can expect to see more adoption and integration of crypto across various sectors and industries, from healthcare to supply chains, from gaming to art. Blockchain technology has the potential to revolutionize how we store, share, and verify information, creating new opportunities and challenges for businesses and consumers alike. We can also expect more diversity and competition among cryptocurrencies as new projects emerge and existing ones evolve to meet different needs and preferences.

On the regulatory front, we can expect to see more clarity and consistency from authorities around the world as they try to balance the risks and benefits of crypto for their economies and societies. Some countries may embrace crypto to foster innovation and inclusion, while others may resist or restrict it to protect their sovereignty and stability. The crypto industry may also face more scrutiny and accountability from regulators and lawmakers as they try to prevent fraud, abuse, and crime in this space.

On the social front, we can expect to see more awareness and education among the public about crypto, as well as more engagement and empowerment among the users. Crypto may become more mainstream and accessible for everyone as new platforms and services make it easier to buy, sell, trade, and hold cryptocurrencies with minimal fees and hassle. Crypto may become more social and communal as new networks and communities form around shared interests and values. Crypto may also become more ethical and responsible as users demand more transparency and accountability from the crypto industry and its actors.

As for investments, cryptocurrencies could become as common in portfolios as stocks and bonds, providing the thrill of a rollercoaster ride without the exorbitant theme park prices. Cryptocurrencies could offer investors a way to diversify their assets, hedge against inflation, and access new markets and opportunities. Cryptocurrencies could also offer investors a way to express their beliefs, values, and passions as they support projects and causes aligning with their world vision.

Of course, these are just some possible scenarios for the crypto industry. The reality may differ depending on how things unfold in the coming years. The crypto industry is still young, volatile, and unpredictable. It may face many obstacles, setbacks, and surprises along the way. But it may also overcome them, adapt to them, and thrive because of them. The crypto industry is not a static or stable phenomenon; it is a dynamic and evolving one. And that’s what makes it so fascinating and exciting to watch!

Crypto: Defying Death

So, is the crypto industry dead? If it is, it’s the liveliest corpse I’ve ever seen. It’s not lying in a coffin; it’s dancing on the tables. It’s not resting in peace; it’s making some noise. It’s not fading away; it’s shining bright. As of May 2022 per a report by TechCrunch, attendance at crypto related tech conferences remained strong despite a 29% drop in market capitalization at the time.

Despite the thunderstorms raining down on the crypto party, the industry is still clanking their liquor glasses, disrupting industries, and attracting billions of dollars even in this economy where venture capital has dried up for many. Per another report by TechCrunch, Ava Labs, the company that deployed the layer-1 blockchain Avalanche, has invested in roughly 400 deals across 125 portfolio companies, deploying just over three-quarters of its capital over the last year and half. Crypto continues to challenge the status quo, create new possibilities, and inspire new generations. It’s shaping to be more of a phoenix than a dodo, constantly reinventing itself and emerging stronger from each setback.

People cheering at a party
Photo by Yutacar — Crypto Party

Like a gripping Netflix series, the crypto industry has had us on the edge of our seats since 2009, and it doesn’t look like the season finale is anywhere in sight. If anything, we’re just getting to the good part. The plot is thickening, the stakes are rising, and the twists are coming. So, grab your popcorn, fasten your seatbelts, and let’s see where this rollercoaster ride takes us next.

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Travis Sellers

Travis is a successful tech entrepreneur and current industry insider in the space of consumer technology and artificial intelligence.